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subject:"USA"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"JMM : the international journal on media management"
~subject:"Children"
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USA
Children
Fernsehwerbung
29
Television advertising
29
Advertising effects
20
Werbewirkung
20
Advertising
7
Consumer behaviour
7
Konsumentenverhalten
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United States
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Product Placement
6
Product placement
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brand placement
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Coffey, Amy Jo
2
Hudders, Liselot
2
Andras, Trina Larsen
1
Brusco, Michael J.
1
Carlson, Brad D.
1
Cauberghe, Verolien
1
Cauberghe, Veroline
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Charry, Karine M.
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Cho, Eunji
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Cleary, Johanna
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Kendrick, Alice
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Kwak, Hyokjin
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Panic, Katarina
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Till, Brian
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International journal of advertising : the quarterly review of marketing communications
JMM : the international journal on media management
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Marketing intelligence & planning
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
Journal of promotion management : JPM
4
The journal of media economics
4
International journal of consumer studies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of marketing communications
3
NBER working paper series
3
Young consumers : insight and ideas for responsible marketers
3
Breaking new ground in theory and practice
2
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of media business studies
2
Kellogg on advertising & media : the Kellogg School of Management
2
NBER Working Paper
2
Psychology & marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
American economic journal
1
American economic review
1
Challenges in an age of dis-engagement
1
Der Markt : international journal of marketing
1
Discussion paper series / IZA
1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Eastern economic journal
1
Economic inquiry : journal of the Western Economic Association International
1
Economic research
1
Economics and human biology
1
Eurasian business review
1
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1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
3
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
4
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
5
Effect of violent television programmes on advertising effectiveness among young children : findings from a field experiment of kindergarten samples in South Korea
Cho, Eunji
;
Yoo, Seung-chul
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010412839
Saved in:
6
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
7
Promotional practices of cable news networks : a comparative analysis of new and traditional spaces
Coffey, Amy Jo
;
Cleary, Johanna
- In:
JMM : the international journal on media management
13
(
2011
)
3
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009373582
Saved in:
8
Assigning television commercial videotapes to time slots under alternative message spacing policies
Brusco, Michael J.
;
Singh, Renu
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 431-450
Persistent link: https://www.econbiz.de/10008649361
Saved in:
9
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
10
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik
;
Kendrick, Alice
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
Saved in:
1
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