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subject:"USA"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business and economic perspectives"
~subject:"Werbewirkung"
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USA
Werbewirkung
Fernsehwerbung
23
Television advertising
23
Advertising effects
17
Advertising
7
Consumer behaviour
7
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7
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brand placement
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1997-2001
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Cauberghe, Verolien
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Hudders, Liselot
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Pelsmacker, Patrick de
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Beal, Virginia
1
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Hatzithomas, Leonidas
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Jeon, Jung Ok
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International journal of advertising : the quarterly review of marketing communications
Journal of business and economic perspectives
Journal of advertising research
46
Journal of advertising : official publication of the American Academy of Advertising
23
Journal of marketing communications
14
Journal of promotion management : JPM
8
Working paper / National Bureau of Economic Research, Inc.
7
International journal of advertising : the review of marketing communications
6
JMM : the international journal on media management
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing intelligence & planning
5
NBER working paper series
5
The journal of media economics
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of the Academy of Marketing Science
4
NBER Working Paper
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
International journal of sports marketing & sponsorship
3
Journal of business research : JBR
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of media business studies
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
APSA 2009 Toronto Meeting Paper
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Canadian journal of agricultural economics : CJAE
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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1
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
4
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
5
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
6
Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
7
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
8
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
9
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
10
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
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