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subject:"USA"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~subject:"Advertising"
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USA
Advertising
Fernsehwerbung
5
Television advertising
5
United States
3
Großbritannien
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Hörfunkwerbung
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Radio advertising
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United Kingdom
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Advertising effects
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Australia
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Australien
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Comparison
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Vergleich
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advertising effectiveness
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advertising formats
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non conventional television advertising
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telepromotion
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television advertising
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Connolly-Ahern, Colleen
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Martin-Santana, Josefa D.
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Reinares-Lara, Eva
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Reinares-Lara, Pedro
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International journal of internet marketing and advertising : IJIMA
The Routledge companion to advertising and promotional culture
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of promotion management : JPM
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
JMM : the international journal on media management
4
The journal of media economics
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of media business studies
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Young consumers : insight and ideas for responsible marketers
3
Canadian journal of agricultural economics : CJAE
2
Harvard business review : HBR
2
Health marketing quarterly
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of global marketing
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Kellogg on advertising & media : the Kellogg School of Management
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
SpringerLink / Bücher
2
The Oxford handbook of pricing management
2
The advertising and consumer culture reader
2
Advertising in a multimedia age
1
American economic journal
1
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Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
2
Behind the green curtain : constructing the green consumer with contemporary environmental advertising
Connolly-Ahern, Colleen
;
Ahern, Lee
- In:
The Routledge companion to advertising and promotional …
,
(pp. 420-434)
.
2013
Persistent link: https://www.econbiz.de/10010197427
Saved in:
3
Regulating integrated advertising
Spurgeon, Christina
- In:
The Routledge companion to advertising and promotional …
,
(pp. 71-82)
.
2013
Persistent link: https://www.econbiz.de/10010197579
Saved in:
4
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
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