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subject:"USA"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Advertising effects"
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USA
Advertising effects
Consumer behaviour
283
Konsumentenverhalten
283
United States
28
Personality psychology
22
Persönlichkeitspsychologie
22
Emotion
20
Großbritannien
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United Kingdom
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Markenimage
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Decision under uncertainty
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Hassan, Louise M.
3
Gentry, James W.
2
Albinsson, Pia A.
1
Anderson, Ronald C.
1
Anesbury, Zachary
1
Arndt, Aaron D.
1
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1
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Ball, A. Dwayne
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1
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1
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1
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1
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1
Böhm, Gisela
1
Chang, Hyo Jung
1
Chang, Yonghwan
1
Chattaraman, Veena
1
Creery, Sam
1
Curasi, Carolyn Folkman
1
Dardis, Frank E.
1
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1
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1
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1
Grünhagen, Marko
1
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Journal of consumer behaviour : an international research review
Working paper / National Bureau of Economic Research, Inc.
247
Journal of business research : JBR
195
Journal of consumer research : JCR ; an interdisciplinary bimonthly
158
Journal of marketing communications
135
Journal of retailing and consumer services
135
International journal of advertising : the review of marketing communications
126
Psychology & marketing
118
International journal of advertising : the quarterly review of marketing communications
96
International journal of hospitality management
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of promotion management : innovations in planning and applied research
68
Journal of promotion management : JPM
67
Journal of advertising research
63
The journal of consumer marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of fashion marketing and management
58
Journal of advertising : official publication of the American Academy of Advertising
56
NBER working paper series
54
International journal of consumer studies
53
Journal of international consumer marketing
51
Journal of marketing research : JMR
50
Marketing letters : a journal of research in marketing
49
The journal of product & brand management
49
European journal of marketing : EJM
45
American journal of agricultural economics
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing
40
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Asia Pacific journal of marketing and logistics
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of the Academy of Marketing Science
37
The American economic review
37
Journal of marketing theory and practice
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of sport management : the official journal of the North American Society of Sport Management
34
The journal of brand management : an international journal
34
Health marketing quarterly
33
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ECONIS (ZBW)
46
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1
Youth and the sociability of "Vaping"
Yule, Jennifer A.
;
Tinson, Julie S.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011684956
Saved in:
2
From Super Mario to Skyrim : a framework for the evolution of video game consumption
Kuo, Andrew
;
Hiler, Jacob L.
;
Lutz, Richard J.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011685026
Saved in:
3
Filling some gaps in market mavenism research
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10011685037
Saved in:
4
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
5
The influence of social identity on value perceptions and intention
McGowan, Miriam
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10011695051
Saved in:
6
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
7
The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook
;
Shin, Seongyeon
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
Saved in:
8
The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
Shoham, Aviv
;
Segev, Sigal
;
Gavish, Yossi
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 403-412
Persistent link: https://www.econbiz.de/10011814805
Saved in:
9
Less is more : online consumer ratings' format affects purchase intentions and processing
Kostyk, Alena
;
Niculescu, Mihai
;
Leonhardt, James M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 434-441
Persistent link: https://www.econbiz.de/10011814848
Saved in:
10
Do men and women use different tactics to cope with the embarrassment of buying condoms?
Arndt, Aaron D.
;
Ekebas-Turedi, Ceren
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 499-510
Persistent link: https://www.econbiz.de/10011814961
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