//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"USA"
~person:"Gentzkow, Matthew Aaron"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbespot"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Brand management
Advertising
1
Age group
1
Altersgruppe
1
Fernsehwerbung
1
Internet marketing
1
Netflix
1
Online-Marketing
1
Preismanagement
1
Pricing strategy
1
Television advertising
1
United States
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Arbeitspapier
1
Article in journal
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Gentzkow, Matthew Aaron
Bakir, Aysen
5
Coffey, Amy Jo
4
Bellman, Steven
3
Jeong, Yongick
3
Pelsmacker, Patrick de
3
Stipp, Horst
3
Varan, Duane
3
Wilbur, Kenneth C.
3
Aitken, Robert
2
Birnbaum, Daniel
2
Cunningham, Isabella
2
Davtyan, Davit
2
Dens, Nathalie
2
Hartmann, Wesley R.
2
Kent, Robert J.
2
Kwak, Hyokjin
2
Lee, Wei-Na
2
Rask, Amy
2
Robertson, Kirsten
2
Romaniuk, Jenni
2
Schweidel, David A.
2
Shapiro, Bradley T.
2
Teixeira, Thales S.
2
Thyne, Maree
2
Watkins, Leah
2
Zhao, Xinshu
2
Zinkhan, George M.
2
Aggarwal, Ritesh
1
Akcay, Okan
1
Aleksandrovs, Leonids
1
Alessandri, Susan Westcott
1
Allan, David
1
Anand, Bharat N.
1
Andras, Trina Larsen
1
Auty, Susan
1
Avery, Rosemary J.
1
Balachander, Subramanian
1
Ball, Jennifer Gerard
1
Beal, Virginia
1
Beasley, Fred
1
more ...
less ...
Published in...
All
American economic review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->