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subject:"USA"
~person:"Romaniuk, Jenni"
~person:"Stipp, Horst"
~subject:"Lead-in"
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Lead-in
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Television advertising
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Romaniuk, Jenni
Stipp, Horst
Bakir, Aysen
5
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4
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Journal of advertising research
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European journal of marketing : EJM
1
Media-Perspektiven
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ECONIS (ZBW)
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1
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
2
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
3
Assessing a new advertising effect : measurement of the impact of television commercials on internet search queries
Zigmond, Dan
;
Stipp, Horst
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10003991905
Saved in:
4
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
5
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
6
Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
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