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subject:"Umweltzeichen"
~person:"Bang Nguyen Viet"
~subject:"Innovation management"
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Umweltzeichen
Innovation management
Brand image
6
Consumer behaviour
6
Environmental consciousness
6
Konsumentenverhalten
6
Markenimage
6
Sustainable product
6
Umweltbewusstsein
6
Öko-Produkt
6
Green marketing
5
Öko-Marketing
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Advertising effects
4
Nachhaltige Entwicklung
4
Sustainable development
4
Werbewirkung
4
Brand management
3
Emerging economies
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Markenführung
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Schwellenländer
3
green advertising
3
green brand equity
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Advertising
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Eco-label
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Emerging market
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Environmental management
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Taiwan
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Umweltmanagement
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Werbung
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green purchase intention
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Behavioral intentions
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Confidence
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Eco-labels
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Firmenimage
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Green advertising
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Bang Nguyen Viet
Fichter, Klaus
5
Amacher, Gregory S.
4
Ambec, Stefan
4
Chau, Nancy H.
4
De Donder, Philippe
4
Grote, Ulrike
4
Paech, Niko
4
Basu, Arnab K.
3
Brécard, Dorothée
3
Buhl, Anke
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Chang, Ching-hsun
3
Dangelico, Rosa Maria
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Driessen, Paul H.
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Ebinger, Frank
3
Grolleau, Gilles
3
Hansen, Erik G.
3
Herstatt, Cornelius
3
Koskela, Erkki
3
Ollikainen, Markku
3
Reichwald, Ralf
3
Arnold, Marlen
2
Atewamba, Calvin
2
Bougherara, Douadia
2
Brockmann, Karl Ludwig
2
Cason, Timothy N.
2
Caswell, Julie A.
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Chen, Yu-shan
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Chiappetta Jabbour, Charbel José
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Cho, Yoon-Na
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D'Adamo, Idiano
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Delmas, Magali A.
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Elmquist, Maria
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Errichiello, Oliver Carlo
2
Gangadharan, Lata
2
Hemmelskamp, Jens
2
Heyes, Anthony
2
Hillebrand, Bas
2
Kijek, Tomasz
2
Kim, Ji-whan
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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2
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
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