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subject:"United Kingdom"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand loyalty"
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United Kingdom
Brand loyalty
Brand management
70
Markenführung
70
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
46
Markenimage
46
Brand
33
Markenartikel
33
Advertising effects
11
Werbewirkung
11
Beziehungsmarketing
8
Emotion
8
Relationship marketing
8
Branding
6
Perception
5
Wahrnehmung
5
Advertising
4
Brand name
4
Confidence
4
Experiment
4
Luxury goods
4
Luxusgüter
4
Perceived fit
4
Sound symbolism
4
Vertrauen
4
Werbung
4
Brand names
3
Brand personality
3
Cognition
3
Kognition
3
Markentreue
3
Packaging
3
Personality psychology
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Persönlichkeitspsychologie
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Product design
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Ahuvia, Aaron
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Casteran, Gauthier
1
Chen, Qimei
1
Chrysochou, Polymeros
1
Eisend, Martin
1
He, Yi
1
Labrecque, Lauren I.
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Lee, Ruby
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Meyer-Waarden, Lars
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Sauer, Nicola E.
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Swani, Kunal
1
Tam, Leona
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Marketing letters : a journal of research in marketing
The journal of brand management : an international journal
38
The journal of product & brand management
34
Journal of retailing and consumer services
28
Journal of business research : JBR
26
European journal of marketing : EJM
14
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
11
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of fashion marketing and management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing management : MM
7
Australasian marketing journal
6
Cogent business & management
6
International journal of contemporary hospitality management
6
International journal of retail and distribution management
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
The journal of consumer marketing
6
The service industries journal
6
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Psychology & marketing
5
The marketing review
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Business history
4
International journal of Indian culture and business management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global marketing
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Management decision : MD
4
SpringerLink / Bücher
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ECONIS (ZBW)
5
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1
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
2
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
3
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
4
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
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