//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United Kingdom"
~person:"Beal, Virginia"
~subject:"Television advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehen"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United Kingdom
Television advertising
Advertising effects
4
Fernsehen
4
Fernsehwerbung
4
Television
4
Werbewirkung
4
Media usage
3
Mediennutzung
3
Fernsehprogramm
2
Television programme
2
Advertising
1
Advertising planning
1
Australia
1
Australien
1
Duplication of viewing
1
Effectiveness
1
Experiment
1
Großbritannien
1
Internet marketing
1
Lab experiments
1
Lead-in
1
Loyalty
1
Media
1
Online-Marketing
1
Program scheduling
1
Scheduling problem
1
Scheduling-Verfahren
1
USA
1
United States
1
Viewing time
1
advertising effectiveness
1
program promos
1
scheduling
1
single-source data
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Beal, Virginia
Wilbur, Kenneth C.
6
Kind, Hans Jarle
5
Nilssen, Tore
5
Sørgard, Lars
4
Kempe, David
3
Romaniuk, Jenni
3
Xu, Linli
3
Bellman, Steven
2
Brosius, Hans-Bernd
2
Collins, Richard
2
Comstock, George
2
Ekelund, Robert B.
2
Elbing, Sabine
2
Etayo, Cristina
2
Fahr, Andreas
2
Ford, George S.
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Holznagel, Bernd
2
Jackson, John D.
2
Joo, Mingyu
2
Kaut, Verena
2
Kent, Robert J.
2
Okuyama, Naoko
2
Paulu, Burton
2
Sharp, Byron
2
Sánchez-Tabernero, Alfonso
2
Varan, Duane
2
Wright, Donald J.
2
Zhu, Yi
2
Abō, Tetsuo
1
Agnew, Clark M.
1
Alberstat, Philip
1
Allan, Grant
1
Altrogge, Michael
1
Anand, Bharat N.
1
Artero, Juan P.
1
Assem, Martijn J. van den
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
3
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
4
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->