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subject:"United States"
~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand image"
~subject:"Social network"
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United States
Brand image
Social network
Internet marketing
48
Online-Marketing
48
Consumer behaviour
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Konsumentenverhalten
25
Social Web
20
Social web
20
Advertising effects
18
Werbewirkung
18
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Viral marketing
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Virales Marketing
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Brand management
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Markenimage
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Online-Handel
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4
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Digitalisierung
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Aksehirli, Zeynep
1
Bowman, Douglas
1
Dekimpe, Marnik G.
1
Dhaoui, Chedia
1
Dolen, Willemijn M. van
1
Ewijk, Bernadette J. van
1
Gijsbrechts, Els
1
Gollnhofer, Johanna Franziska
1
González, Jorge
1
Guitart, Ivan A.
1
Hansen, Nele
1
Hennig-Thurau, Thorsten
1
Hodges, Brady T.
1
Hofstetter, Reto
1
Hughes, Christian
1
Jalali, Nima Y.
1
Kanuri, Vamsi K.
1
Ko, Eunhee Emily
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
Lackman, Andrew
1
Lilien, Gary L.
1
Mazloom, Masoud
1
Overgoor, Gijs
1
Papatla, Purushottam
1
Pauwels, Koen
1
Ramani, Girish
1
Rand, William
1
Saboo, Alok R.
1
Stremersch, Stefan
1
Stubbe, Astrid
1
Webster, Cynthia M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
64
Journal of retailing and consumer services
30
The journal of product & brand management
30
International journal of internet marketing and advertising : IJIMA
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of marketing communications
22
The journal of brand management : an international journal
19
International journal of advertising : the review of marketing communications
17
Journal of promotion management : innovations in planning and applied research
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Tourism management : research, policies, practice
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of internet commerce
11
Marketing intelligence & planning
11
International journal of hospitality management
10
Journal of marketing management : MM
10
Technological forecasting & social change : an international journal
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Psychology & marketing
9
Business horizons
8
Information systems research : ISR
8
International journal of technology marketing : IJTMkt
8
Journal of strategic marketing
8
Global business review
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of advertising research
7
Journal of marketing
7
Journal of marketing theory and practice : JMTP
7
International journal of electronic marketing and retailing : IJEMR
6
Journal of fashion marketing and management
6
NBER working paper series
6
Young consumers : insight and ideas for responsible marketers
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
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ECONIS (ZBW)
12
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1
The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto
;
Gollnhofer, Johanna Franziska
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 427-435
Persistent link: https://www.econbiz.de/10015057486
Saved in:
2
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
3
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
4
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
5
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
6
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
7
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
8
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
9
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
10
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
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