Composing tweets to increase retweets
Year of publication: |
2020
|
---|---|
Authors: | Jalali, Nima Y. ; Papatla, Purushottam |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 4, p. 647-668
|
Subject: | Retweets | Sales promotions | Reading theory | Psycholinguistics | Poisson mixtures | Hierarchical Bayes | Verkaufsförderung | Sales promotion | USA | United States | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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