The palette that stands out : color compositions of online curated visual UGC that attracts higher consumer interaction
Nima Y. Jalali, Purushottam Papatla
| Year of publication: |
December 2016
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|---|---|
| Authors: | Jalali, Nima Y. ; Papatla, Purushottam |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 14.2016, 4, p. 353-384
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| Subject: | Visual UGC | Color composition | Click-rates | Bayesian Beta regression | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-016-9178-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639980