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subject:"United States"
~isPartOf:"American economic review"
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United States
Internet marketing
2
Online-Marketing
2
USA
2
2012-2107
1
Advertising
1
Age group
1
Altersgruppe
1
Digital platform
1
Digitale Plattform
1
Einnahmen
1
Fernsehwerbung
1
Intermediation
1
Internet-Auktion
1
Market concentration
1
Netflix
1
Online auction
1
Preismanagement
1
Pricing strategy
1
Revenue
1
Television advertising
1
Unternehmenskonzentration
1
Vermittlungstätigkeit
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Werbung
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Decarolis, Francesco
1
Gentzkow, Matthew Aaron
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Rovigatti, Gabriele
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Shapiro, Jesse M.
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Yang, Frank
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Yurukoglu, Ali
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American economic review
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
CESifo working papers
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Crowdfunding : the corporate era
2
Discussion paper / Centre for Economic Policy Research
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1
Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
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2
From mad men to maths men : concentration and buyer power in online advertising
Decarolis, Francesco
;
Rovigatti, Gabriele
- In:
American economic review
111
(
2021
)
10
,
pp. 3299-3327
Persistent link: https://www.econbiz.de/10012656014
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