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subject:"United States"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
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United States
Brand image
Internet marketing
396
Online-Marketing
396
Consumer behaviour
231
Konsumentenverhalten
231
Social Web
222
Social web
222
Online retailing
95
Online-Handel
95
Brand management
94
Markenführung
94
Viral marketing
90
Virales Marketing
90
Beziehungsmarketing
88
Relationship marketing
88
Social media
72
E-commerce
68
Electronic Commerce
68
Advertising effects
59
Werbewirkung
59
Markenimage
57
Advertising
45
Werbung
43
Brand
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Markenartikel
39
Customer integration
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Kundenintegration
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Website
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Confidence
26
Vertrauen
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Einzelhandel
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Retail trade
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Internet
22
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72
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Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Augusto, Mário Gomes
2
Cazier, Joseph A.
2
Goldsmith, Ronald E.
2
Swilley, Esther
2
Torres, Pedro M.
2
Wang, Shuman
2
Yoon, Sukki
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Al-Adwan, Ahmad Samed
1
Alden, Dana
1
Aloini, Davide
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André, Ana Raquel
1
Arroyo, Pilar
1
Arruda, Carolina
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Baldus, Brian J.
1
Barreda, Albert A.
1
Bartikowski, Boris
1
Becerra, Enrique P.
1
Bellman, Steven
1
Bigné Alcañiz, J. Enrique
1
Bogomolova, Svetlana
1
Bravo Velázquez, Alberto
1
Cai, Jianfeng
1
Calabuig-Moreno, Ferran
1
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1
Campos, Carlos Pérez
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Centeno, Dave
1
Chan, Eugene Y.
1
Chauhan, Sandeep
1
Chefor, Ellis
1
Chen, Qimei
1
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
47
The journal of product & brand management
35
Journal of advertising research
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of retailing and consumer services
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
21
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
16
Tourism management : research, policies, practice
15
Cogent business & management
14
Journal of promotion management : JPM
13
Marketing intelligence & planning
13
International journal of advertising : the review of marketing communications
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Business horizons
10
Journal of internet commerce
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of hospitality management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of marketing management : MM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Psychology & marketing
9
Tourism management perspectives : TMP
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of sports marketing & sponsorship
8
International journal of technology marketing : IJTMkt
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Young consumers : insight and ideas for responsible marketers
7
Information systems research : ISR
6
Journal of fashion marketing and management
6
Journal of marketing theory and practice : JMTP
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
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ECONIS (ZBW)
72
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1
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
4
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
7
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
8
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
9
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
10
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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