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subject:"United States"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand image"
~subject:"Social network"
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Search: subject_exact:"Web-Marketing"
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United States
Brand image
Social network
Internet marketing
158
Online-Marketing
158
Advertising effects
83
Werbewirkung
83
Consumer behaviour
74
Konsumentenverhalten
74
Advertising
56
Werbung
55
Social Web
38
Social web
38
Search engine
34
Suchmaschine
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Viral marketing
31
Virales Marketing
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Online retailing
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Online-Handel
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advertising
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Auction theory
16
Auktionstheorie
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15
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online advertising
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13
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12
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10
Beziehungsmarketing
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Goldfarb, Avi
4
Tucker, Catherine
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2
Lilien, Gary L.
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Aral, Sinan
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Ewijk, Bernadette J. van
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1
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1
Gijsbrechts, Els
1
Godes, David
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Hansen, Nele
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Hennig-Thurau, Thorsten
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Hu, Yu Jeffrey
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
69
International journal of internet marketing and advertising : IJIMA
52
The journal of product & brand management
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of retailing and consumer services
32
Journal of advertising research
28
Journal of marketing communications
24
The journal of brand management : an international journal
22
International journal of electronic marketing and retailing : IJEMR
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Journal of promotion management : innovations in planning and applied research
18
Tourism management : research, policies, practice
18
Business horizons
17
Cogent business & management
15
International journal of advertising : the review of marketing communications
15
International journal of hospitality management
15
Journal of internet commerce
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
Marketing intelligence & planning
14
European journal of marketing : EJM
13
Journal of marketing management : MM
13
Journal of promotion management : JPM
13
Psychology & marketing
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Information systems research : ISR
11
International journal of technology marketing : IJTMkt
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Technological forecasting & social change : an international journal
11
Asia Pacific journal of marketing and logistics
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of electronic commerce research : JECR
10
Tourism management perspectives : TMP
10
International journal of sports marketing & sponsorship
9
Journal of strategic marketing
9
Journal of marketing
8
Global business review
7
International journal of business information systems : IJBIS
7
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ECONIS (ZBW)
26
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
3
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
4
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
5
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
6
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
7
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
8
Learning from online social ties
Zhang, Yuchi
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
Saved in:
9
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
10
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
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