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subject:"United States"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Search: subject_exact:"Viral marketing"
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Viral marketing
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of hospitality management
9
Journal of advertising research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing theory and practice
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Journal of travel and tourism marketing
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Journal of business research : JBR
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MSI reports : working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Connected marketing : the viral, buzz and word of mouth revolution
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Information systems research : ISR
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of electronic commerce research : JECR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of internet commerce
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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Working papers / Harvard Business School, Division of Research
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Young consumers : insight and ideas for responsible marketers
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1
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
2
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
3
Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
Saved in:
4
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
5
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
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