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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~person:"Dessart, Laurence"
~subject:"Brand management"
~subject:"Consumer engagement"
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Dessart, Laurence
Ko, Eunju
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Journal of business research : JBR
Journal of marketing management : MM
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The journal of product & brand management
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Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
2
How stories generate consumer engagement : an exploratory study
Dessart, Laurence
;
Pitardi, Valentina
- In:
Journal of business research : JBR
104
(
2019
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
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