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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Search: subject_exact:"Web-Marketing"
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United States
Beziehungsmarketing
Brand image
Consumer behaviour
Internet marketing
312
Online-Marketing
312
Social Web
186
Social web
186
Konsumentenverhalten
184
Brand management
83
Markenführung
83
Social media
72
Viral marketing
72
Virales Marketing
72
Online retailing
68
Online-Handel
68
Relationship marketing
65
Markenimage
50
Advertising effects
49
Werbewirkung
49
Advertising
40
Werbung
38
Brand
37
E-commerce
35
Electronic Commerce
35
Markenartikel
34
Customer integration
29
Kundenintegration
29
Luxury goods
27
Luxusgüter
27
Marketing management
24
Marketingmanagement
24
Social network
17
Soziales Netzwerk
17
Social media marketing
15
Website
15
Internet
14
Confidence
12
Customer satisfaction
12
Digital marketing
12
Einzelhandel
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209
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Filieri, Raffaele
7
Ko, Eunju
6
Richard, Marie-Odile
6
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Hajli, Nick
3
Kim, Juran
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Wang, Fang
3
Yoon, Sukki
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Behl, Abhishek
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Chung, Jaihak
2
Curras-Perez, Rafael
2
Dennis, Charles
2
Dessart, Laurence
2
Gauri, Dinesh Kumar
2
Ghosh Dastidar, Ayan
2
Gierl, Heribert
2
Gorton, Matthew
2
Jang, Sungha
2
Janssen, Loes
2
Karimi, Sahar
2
Ketelaar, Paul E.
2
Kim, Alex Jiyoung
2
Kim, Angella J.
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
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Journal of business research : JBR
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of marketing communications
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
International journal of advertising : the review of marketing communications
66
International journal of electronic marketing and retailing : IJEMR
61
Journal of promotion management : innovations in planning and applied research
61
Journal of internet commerce
58
International journal of hospitality management
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
The journal of product & brand management
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Journal of advertising research
50
Cogent business & management
45
Electronic commerce research
41
Information systems research : ISR
38
Tourism management : research, policies, practice
38
Journal of promotion management : JPM
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
International journal of technology marketing : IJTMkt
32
Journal of electronic commerce research : JECR
32
Journal of marketing
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Technological forecasting & social change : an international journal
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of e-business research : an official publication of the Information Resources Management Association
30
Asia Pacific journal of marketing and logistics
29
Business horizons
29
International journal of contemporary hospitality management
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Psychology & marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of management information systems : JMIS
28
International journal of consumer studies
27
Journal of travel and tourism marketing
27
Young consumers : insight and ideas for responsible marketers
27
Journal of marketing management : MM
25
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ECONIS (ZBW)
209
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1
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10
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209
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1
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
4
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
7
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
8
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
9
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
10
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
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