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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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United States
Brand image
Internet marketing
312
Online-Marketing
312
Social Web
186
Social web
186
Consumer behaviour
184
Konsumentenverhalten
184
Brand management
83
Markenführung
83
Social media
72
Viral marketing
72
Virales Marketing
72
Online retailing
68
Online-Handel
68
Beziehungsmarketing
65
Relationship marketing
65
Markenimage
50
Advertising effects
49
Werbewirkung
49
Advertising
40
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38
Brand
37
E-commerce
35
Electronic Commerce
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Markenartikel
34
Customer integration
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Marketing management
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Marketingmanagement
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Soziales Netzwerk
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Internet
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12
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Aufsatz in Zeitschrift
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54
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English
54
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Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Augusto, Mário Gomes
2
Torres, Pedro M.
2
Wang, Shuman
2
Yoon, Sukki
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Alden, Dana
1
Aloini, Davide
1
André, Ana Raquel
1
Arruda, Carolina
1
Azar, Salim L.
1
Baalbaki, Sally
1
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1
Bala, Pradip Kumar
1
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1
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1
Bartikowski, Boris
1
Bellman, Steven
1
Bigné Alcañiz, J. Enrique
1
Bogomolova, Svetlana
1
Bravo Velázquez, Alberto
1
Cai, Jianfeng
1
Calabuig-Moreno, Ferran
1
Calantone, Roger J.
1
Campos, Carlos Pérez
1
Centeno, Dave
1
Chan, Eugene Y.
1
Chefor, Ellis
1
Chen, Qimei
1
Choi, Jeonghye
1
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1
Chung, Jaihak
1
Cowan, Kirsten
1
Curras-Perez, Rafael
1
Cyr, Dianne J.
1
Donvito, Raffaele
1
Dwivedi, Yogesh Kumar
1
Essamri, Azzouz
1
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
47
The journal of product & brand management
35
Journal of advertising research
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of retailing and consumer services
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
21
Journal of marketing communications
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of promotion management : innovations in planning and applied research
16
Tourism management : research, policies, practice
15
Cogent business & management
14
Journal of promotion management : JPM
13
Marketing intelligence & planning
13
International journal of advertising : the review of marketing communications
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Business horizons
10
Journal of internet commerce
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of hospitality management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of marketing management : MM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Psychology & marketing
9
Tourism management perspectives : TMP
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of sports marketing & sponsorship
8
International journal of technology marketing : IJTMkt
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Young consumers : insight and ideas for responsible marketers
7
Information systems research : ISR
6
Journal of fashion marketing and management
6
Journal of marketing theory and practice : JMTP
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
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ECONIS (ZBW)
54
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1
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
4
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
5
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
6
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
7
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
8
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
9
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
10
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
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