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subject:"United States"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Viral marketing
78
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of hospitality management
9
Journal of advertising research
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
Journal of business research : JBR
4
MSI reports : working paper series
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of service research : JSR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of services marketing
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Tourism management : research, policies, practice
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Business horizons
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Connected marketing : the viral, buzz and word of mouth revolution
2
Electronic commerce research
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Information systems research : ISR
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International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of electronic commerce research : JECR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of internet commerce
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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Working papers / Harvard Business School, Division of Research
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Young consumers : insight and ideas for responsible marketers
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ANU working papers in economics and econometrics
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Bridging the gap between advertising academia and practice
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1
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
2
Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
Saved in:
3
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
Saved in:
4
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
5
Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
Saved in:
6
Advertising : stimulant or suppressant of online word of mouth?
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009129701
Saved in:
7
Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol
;
Lee, Thae Min
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
Saved in:
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