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subject:"United States"
~isPartOf:"MSI reports : working paper series"
~isPartOf:"NICPRE / National Institute for Commodity Promotion Research and Evaluation"
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Search: subject_exact:"Marketing management"
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United States
Marketing management
33
Marketingmanagement
33
USA
13
Advertising
10
Werbung
10
Milchmarkt
8
Milk market
8
Advertising effects
4
Empirical method
4
Empirische Methode
4
New York
4
Werbewirkung
4
Consumer behaviour
3
Farm management
3
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3
Konsumentenverhalten
3
Landwirtschaftliche Betriebslehre
3
Market research
3
Marktforschung
3
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3
Messung
3
Unternehmenserfolg
3
1986-1992
2
Agrarprodukt
2
Agricultural product
2
Arzneimittel
2
Außenwirtschaftsförderung
2
Beziehungsmarketing
2
Brand management
2
Cheese
2
Comparison
2
Food retailing
2
Gattungsmarke
2
Generic brand
2
International market entry
2
Internationaler Markteintritt
2
Käse
2
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2
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7
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6
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7
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1
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English
13
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Kaiser, Harry M.
6
Albers, Sönke
1
Bucklin, Randolph E.
1
Chen, Yubo
1
Chung, Chanjin
1
Crespi, John M.
1
Dong, Weimin
1
Du, Shuili
1
Ferrero, Jennifer L.
1
Fischer, Marc
1
Ganesan, Shankar
1
Korschun, Daniel
1
Liu, Yong
1
Mizik, Natalie
1
Pauwels, Koen
1
Sismeiro, Catarina
1
Stremersch, Stefan
1
Van Dyck, Walter
1
VandeKamp, Philip
1
Yoo, Shijin
1
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MSI reports : working paper series
NICPRE / National Institute for Commodity Promotion Research and Evaluation
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Marketing intelligence & planning
6
Psychology & marketing
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
Journal of business strategy
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
5
Marketing theory
5
Report / Marketing Science Institute
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
A - N
4
Harvard-Business-Manager : das Wissen der Besten
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of sport management and marketing : IJSMM
4
International journal of technology marketing : IJTMkt
4
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ECONIS (ZBW)
13
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10
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13
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date (oldest first)
1
Marketing of the life sciences : a new framework and research agenda for a nascent field
Stremersch, Stefan
;
Van Dyck, Walter
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 121-158
Persistent link: https://www.econbiz.de/10003857422
Saved in:
2
Generalized long-term price effects : are they asmetric, nonmonotonic, and time dependent?
Yoo, Shijin
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003779742
Saved in:
3
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
Saved in:
4
Does a firm's product recall strategy affect it's financial value?
Chen, Yubo
;
Ganesan, Shankar
;
Liu, Yong
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 23-41
Persistent link: https://www.econbiz.de/10003793931
Saved in:
5
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
6
Integrating social responsibility and marketing strategy : Report No. 03-119
Dong, Weimin
;
Du, Shuili
;
Korschun, Daniel
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 3-21
Persistent link: https://www.econbiz.de/10002090462
Saved in:
7
Promotion checkoffs, why so controversial? : The evolution of generic advertising battles
Crespi, John M.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10003520760
Saved in:
8
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
9
Commodity promotion programs in the United States
VandeKamp, Philip
;
Kaiser, Harry M.
-
1999
Persistent link: https://www.econbiz.de/10001391463
Saved in:
10
Determinants of temporal variations in advertising effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
1
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