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subject:"United States"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
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United States
Konsumentenverhalten
Social Marketing
11
Social marketing
11
Consumer behaviour
5
Advertising effects
4
Nonprofit marketing
4
Nonprofit-Marketing
4
USA
4
Werbewirkung
4
Charitable organization
3
Fundraising
3
Gemeinnützige Organisation
3
Nonprofit organization
3
Nonprofit-Organisation
3
Psychology of advertising
3
Werbepsychologie
3
social marketing
3
Beziehungsmarketing
2
Brand image
2
Brand management
2
Charity
2
Eating habit
2
Ernährungsverhalten
2
Gesundheitsmarketing
2
Gesundheitsvorsorge
2
Health care marketing
2
Markenführung
2
Markenimage
2
Preventive care
2
Relationship marketing
2
Wohltätigkeit
2
charitable giving
2
fundraising
2
Altruism
1
Altruismus
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Arts
1
Behavioral effect
1
Behaviour
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Body weight
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Dibb, Sally
1
Fenton-O'Creevy, Mark
1
Ford, John B.
1
Furnham, Adrian
1
Hensen, Niek
1
Hu, Michael Y.
1
Huhmann, Bruce A.
1
Jewell, Robert D.
1
Johnson, Jennifer Wiggins
1
Keeling, Debbie I.
1
Knibb, Jana Nekesa
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Lu, Tzu-En
1
Merchant, Altaf
1
Peck, Joann
1
Ruyter, Ko de
1
Schweidel, David A.
1
Taute, Harry A.
1
Taylor, Kimberly A.
1
Thakur, Ramendra
1
Tsai, Juin-Ming
1
Wetzels, Martin
1
Yeh, Marie A.
1
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Psychology & marketing
Journal of business research : JBR
19
International review on public and non-profit marketing
17
Health marketing quarterly
16
International journal of nonprofit and voluntary sector marketing
15
Journal of nonprofit & public sector marketing
15
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of nonprofit & voluntary sector marketing
11
Journal of marketing for higher education
10
Journal of marketing management : MM
10
Working paper / National Bureau of Economic Research, Inc.
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Journal of social marketing : JSOCM
7
Journal of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Australasian marketing journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of marketing
5
The Routledge companion to nonprofit marketing
5
European journal of marketing : EJM
4
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
4
Journal of advertising research
4
Nonprofit marketing : sectoral applications
4
Journal of business ethics : JOBE
3
Journal of current issues and research in advertising : JCIRA
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing research
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
NBER Working Paper
3
NBER working paper series
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Qualitative market research : an international journal
3
The Jossey-Bass handbook of nonprofit leadership and management
3
The evolution of nonprofit marketing
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economic perspectives and policy
2
CESifo working papers
2
Contemporary research in e-branding
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ECONIS (ZBW)
8
Showing
1
-
8
of
8
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articles prioritized
date (newest first)
date (oldest first)
1
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
2
Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark
;
Dibb, Sally
;
Furnham, Adrian
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
Saved in:
3
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
4
Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
Saved in:
5
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
6
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
Saved in:
7
Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana Nekesa
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10009737742
Saved in:
8
Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.
;
Huhmann, Bruce A.
;
Thakur, Ramendra
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
Saved in:
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