Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Marie A. Yeh, Robert D. Jewell, and Michael Y. Hu
| Year of publication: |
2013
|
|---|---|
| Authors: | Yeh, Marie A. ; Jewell, Robert D. ; Hu, Michael Y. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 1, p. 36-45
|
| Subject: | Werbewirkung | Advertising effects | Gesundheitsmarketing | Health care marketing | Social Marketing | Social marketing | Psychische Krankheit | Mental disorder | Werbepsychologie | Psychology of advertising | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009716246