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subject:"United States"
~isPartOf:"Psychology & marketing"
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Social Marketing
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Psychology & marketing
International journal of nonprofit & voluntary sector marketing
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Working paper / National Bureau of Economic Research, Inc.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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International review on public and non-profit marketing
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Advertising and violence : concepts and perspectives
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American economic journal : a journal of the American Economic Association
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Australasian marketing journal
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Bridging the gap between advertising academia and practice
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Critical concepts in economics
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Engaging consumers through branded entertainment and convergent media
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EuroMed journal of business
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European review of agricultural economics
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Fundamentals of marketing research ; Vol. 3
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Handbook of behavioural economics and smart decision-making : rational decision-making within the bounds of reason
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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1
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
2
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
Saved in:
3
Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana Nekesa
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10009737742
Saved in:
4
Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.
;
Huhmann, Bruce A.
;
Thakur, Ramendra
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
Saved in:
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