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subject:"United States"
~person:"Calantone, Roger J."
~subject:"Innovation management"
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United States
Innovation management
Marketing management
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New product development
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6
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3
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Calantone, Roger J.
Kotler, Philip
16
Kaiser, Harry M.
12
Pfeffermann, Nicole
11
Hawkins, Del I.
8
Hult, G. Tomas M.
7
Kumar, V.
7
Perreault, William D.
7
Brem, Alexander
6
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Herstatt, Cornelius
5
Newman, Bruce I.
5
Song, Michael
5
Varadarajan, Rajan
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Bruhn, Manfred
4
Day, George S.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Jaworski, Bernard J.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Pauwels, Koen
4
Ahlers, Grit Mareike
3
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Clement, Michel
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
The journal of applied business research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
2
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
3
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
4
Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.
;
Calantone, Roger J.
;
Droge, Cornelia
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 115-126
Persistent link: https://www.econbiz.de/10003710233
Saved in:
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