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subject:"United States"
~person:"Day, George S."
~subject:"Corporate planning"
~subject:"Marketing"
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United States
Corporate planning
Marketing
Marketing management
11
Marketingmanagement
11
Strategisches Management
6
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5
Dynamic capabilities
3
Dynamische Kompetenzen
3
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3
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3
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2
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English
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Day, George S.
Kotler, Philip
73
Kerin, Roger A.
24
Meffert, Heribert
24
Kuß, Alfred
23
Armstrong, Gary
21
Bruhn, Manfred
20
Keller, Kevin Lane
20
Hartley, Steven W.
19
Pepels, Werner
19
Peter, Jerome Paul
19
Kirchgeorg, Manfred
18
Tomczak, Torsten
18
Donnelly, James H.
14
Unger, Fritz
13
Homburg, Christian
12
Kaiser, Harry M.
12
Piercy, Nigel
12
Reinecke, Sven
12
Rudelius, William
12
Burmann, Christoph
11
Sheth, Jagdish N.
11
Doyle, Peter
9
Huber, Frank
9
Kleinaltenkamp, Michael
9
Lindgreen, Adam
9
Baker, Michael John
8
Best, Roger J.
8
Fuchs, Wolfgang
8
Hawkins, Del I.
8
Jaworski, Bernard J.
8
Kitchen, Philip J.
8
Kumar, V.
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Runia, Peter
8
Adeola, Ogechi
7
Boone, Louis E.
7
Boyd, Harper W.
7
Cravens, David W.
7
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Journal of marketing
2
Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Strategic management policy and planning
1
Working paper / Marketing Science Institute, Research Program
1
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ECONIS (ZBW)
8
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1
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
2
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
3
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
4
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
5
The interface of marketing and strategy
Day, George S.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10012878718
Saved in:
6
Valuing market strategies
Day, George S.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 45-57
Persistent link: https://www.econbiz.de/10001054852
Saved in:
7
Analysis for strategic market planning decisions
Day, George S.
-
1987
-
1. reprint
Persistent link: https://www.econbiz.de/10000734721
Saved in:
8
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
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