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subject:"United States"
~person:"Tucker, Catherine"
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United States
Advertising effects
15
Internet marketing
15
Online-Marketing
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Werbewirkung
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5
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USA
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Tucker, Catherine
Kaiser, Harry M.
10
Mueller, Barbara
9
Diehl, Sandra
7
Cheong, Yunjae
5
McQuarrie, Edward F.
5
Phillips, Barbara J.
5
Bakir, Aysen
4
Choi, Yung Kyun
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Gao, Zhihong
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Hartmann, Wesley R.
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Kim, Kihan
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Muehling, Darrel D.
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Okazaki, Shintaro
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Richards, Timothy J.
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Terlutter, Ralf
4
Yoon, Hye Jin
4
Zheng, Yuqing
4
Allcott, Hunt
3
Bart, Yakov
3
Burton, Scot
3
Calder, Bobby J.
3
Carlson, Les
3
Gordon, Brett R.
3
Huh, Jisu
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Jeong, Yongick
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Jin, Ginger Zhe
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Kareklas, Ioannis
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Koinig, Isabell
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Liaukonyte, Jura
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Liu, Donald J.
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3
Russell, Cristel Antonia
3
Schmit, Todd M.
3
Spotts, Harlan E.
3
Stafford, Marla Royne
3
Taylor, Charles Raymond
3
Torres, Ivonne M.
3
Weinberger, Marc G.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
ERIM report series research in management
1
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ECONIS (ZBW)
5
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A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
2
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
3
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
4
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
5
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
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