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subject:"United States"
~subject:"Advertising planning"
~subject:"United Kingdom"
~type_genre:"Article in journal"
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United States
Advertising planning
United Kingdom
Print advertising
327
Printwerbung
327
Advertising effects
134
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134
Advertising
104
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100
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70
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advertising
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Depken, Craig A.
3
Phillips, Barbara J.
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Torres, Ivonne M.
3
Carlson, Les
2
Chandra, Ambarish
2
Hopkins, Christopher D.
2
Hunt, James B.
2
Laroche, Michel
2
McQuarrie, Edward F.
2
Nepomuceno, Marcelo Vinhal
2
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2
Richard, Marie-Odile
2
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Bao, Yeqing
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Beerli-Palacio, Asunción
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1
Bishop, Melissa
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Bonfrer, Andre
1
Bortree, Denise
1
Boutsouki, Christina
1
Briggs, Elten
1
Bu, Kyunghee
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Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
6
The journal of media economics
5
Journal of current issues and research in advertising : JCIRA
4
History of retailing and consumption
3
JMM : the international journal on media management
3
Journal of marketing communications
3
European journal of marketing : EJM
2
International marketing review
2
Journal of marketing research : JMR
2
The journal of industrial economics
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Asian business & management
1
Brookings papers on economic activity : BPEA
1
Erasmus journal for philosophy and economics : EJPE
1
Global journal of business research : GJBR
1
Health affairs : at the intersection of health, health care, and policy
1
Health marketing quarterly
1
Information economics and policy : IEP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit & voluntary sector marketing
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of fashion marketing and management
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of strategic marketing
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ECONIS (ZBW)
92
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1
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
2
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
3
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
4
The textual management of the solicit response move in newspaper fundraising advertisements
McGee, Iain
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 265-285
Persistent link: https://www.econbiz.de/10012623628
Saved in:
5
Thought piece : a window on advertising archives
Strickland, Jeannette
- In:
History of retailing and consumption
6
(
2020
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012549000
Saved in:
6
Bees on paper : the British press reads the Fable
Revolti, Matteo
- In:
Erasmus journal for philosophy and economics : EJPE
9
(
2016
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011487230
Saved in:
7
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
8
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
9
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011818467
Saved in:
10
Measuring the attitude of individuals towards print media advertisements
Sarkar, Samir
;
Chowdhury, M. K.
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011751003
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