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subject:"United States"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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1
How I did it: the founder of chewy.com on finding the financing to achieve scale
Cohen, Ryan
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 35-38
Persistent link: https://www.econbiz.de/10012163226
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2
Does definition of self predict adopter dog breed choice?
Tesform, Goitom
;
Birch, Nancy J.
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10009761504
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3
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
4
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Saved in:
5
Do they buy for their dogs the way they buy for themselves?
Tesfom, Goitom
;
Birch, Nancy J.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 898-912
Persistent link: https://www.econbiz.de/10008652657
Saved in:
6
What a dog fight! : TKO: Pets.com
Matulich, Erika
;
Squires, Karen
- In:
Journal of business case studies
4
(
2008
)
5
,
pp. 1-5
Persistent link: https://www.econbiz.de/10003767756
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