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subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Search engine marketing"
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United States
Internet marketing
7,745
Online-Marketing
7,745
Social Web
4,107
Social web
4,107
Consumer behaviour
3,590
Konsumentenverhalten
3,590
Advertising effects
1,507
Werbewirkung
1,507
Online retailing
1,496
Online-Handel
1,496
Viral marketing
1,421
Virales Marketing
1,421
E-commerce
1,250
Electronic Commerce
1,249
Advertising
1,221
Brand management
1,209
Markenführung
1,209
Werbung
1,200
Beziehungsmarketing
1,155
Relationship marketing
1,155
Social media
816
Brand image
780
Markenimage
780
social media
762
Internet
628
Website
606
Marketing management
604
Marketingmanagement
604
Social network
419
Soziales Netzwerk
419
Brand
370
Facebook
354
Markenartikel
352
Search engine
339
Suchmaschine
339
Confidence
337
Vertrauen
337
Customer satisfaction
326
Kundenzufriedenheit
326
USA
318
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Undetermined
94
Free
3
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Article
312
Book / Working Paper
6
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Aufsatz in Zeitschrift
Article in journal
318
Aufsatz im Buch
60
Book section
60
Graue Literatur
31
Non-commercial literature
31
Arbeitspapier
28
Working Paper
28
Case study
21
Fallstudie
21
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12
Ratgeber
12
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10
Sammelwerk
10
Hochschulschrift
6
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4
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2
Bibliografie
1
Company information
1
Elektronischer Datenträger
1
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1
Interview
1
Lehrbuch
1
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1
Marktinformation
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1
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English
315
German
3
Author
All
Goldfarb, Avi
5
Tucker, Catherine
5
Choi, Yung Kyun
4
Jansen, Bernard J.
4
Pentina, Iryna
4
Bright, Laura F.
3
Fesenmaier, Daniel R.
3
Liu, Yuping
3
Sun, Shaojing
3
Tussyadiah, Iis P.
3
Wang, Ying
3
Yoon, Sukki
3
Aalberts, Robert J.
2
Baack, Daniel W.
2
Baack, Donald
2
Becerra, Enrique P.
2
Birnbaum, Daniel
2
Cazier, Joseph A.
2
Cheong, Yunjae
2
Evans, Nathaniel J.
2
Goldsmith, Ronald E.
2
Heiens, Richard A.
2
Kabadayi, Sertan
2
King, Karen Whitehill
2
Koh, Anthony C.
2
Korgaonkar, Pradeep K.
2
Kumar, Subodha
2
Lascu, Dana-Nicoleta
2
Loda, Marsha D.
2
Lodish, Leonard M.
2
Logan, Kelty
2
Lwin, May O.
2
Matwyshyn, Andrea M.
2
Milne, George R.
2
Narayanaswamy, Ravi
2
Nill, Alexander F.
2
Paek, Hye-jin
2
Park, Sangwon
2
Singh, Nitish
2
Swilley, Esther
2
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Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The journal of consumer marketing
4
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
Electronic commerce research
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
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Source
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ECONIS (ZBW)
318
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51
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60
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318
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51
Viral video ads: examining motivation triggers to sharing
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 120-139
Persistent link: https://www.econbiz.de/10012242953
Saved in:
52
Telling stories in the digital space : a marketing perspective
Ahuja, Yukti
;
Loura, Indu
- In:
Manthan : journal of commerce and management
5
(
2018
)
2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10012025927
Saved in:
53
How culture and friends affect acceptance of social media commerce and purchase intentions : a comparative study of consumers in the U.S. and China
Han, Min Chung
;
Kim, Youjeong
- In:
Journal of international consumer marketing
30
(
2018
)
5
,
pp. 326-335
Persistent link: https://www.econbiz.de/10011966112
Saved in:
54
Is your church "liked" on Facebook? : social media use of Christian congregations in the United States
Lee, Young-Joo
- In:
Nonprofit management & leadership
28
(
2018
)
3
,
pp. 383-398
Persistent link: https://www.econbiz.de/10011969448
Saved in:
55
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
56
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
57
When and how managers' responses to online reviews affect subsequent reviews
Wang, Yang
;
Chaudhry, Alexander
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011844978
Saved in:
58
Review spam detection by highlighting potential spammers and diminishing their effect
Keshavarz, Fatemeh
;
Waheed, Ayeshaa Abdul
;
Rachdi, Btissam
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011809215
Saved in:
59
The adoption of new technology by listed companies : the case of Twitter
Xiong, Feng
;
Nelson, Jodie
;
Bodle, Kerry
- In:
Technology analysis & strategic management
30
(
2018
)
7
,
pp. 852-865
Persistent link: https://www.econbiz.de/10011911707
Saved in:
60
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
Saved in:
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