Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Elham Yazdani, Shyam Gopinath, Steve Carson
| Year of publication: |
September-October 2018
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|---|---|
| Authors: | Yazdani, Elham ; Gopinath, Shyam ; Carson, Steve |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 5, p. 838-851
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| Subject: | social media | online word-of-mouth | reviews | music | cameras | endogeneity | instrumental variables | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Musik | Music |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951305