The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Jake Hoskins, Shyam Gopinath, J. Cameron Verhaal, Elham Yazdani
| Year of publication: |
2021
|
|---|---|
| Authors: | Hoskins, Jake ; Gopinath, Shyam ; Verhaal, J. Cameron ; Yazdani, Elham |
| Subject: | Online word of mouth | Product reviews | Niche products | Professional critics | Community influence | Location similarity | Category experience | Community engagement | Endogeneity | Gaussian copulas | Beer industry | Electronic word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00780-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012659686