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subject:"Unternehmensnetzwerk"
~person:"Agnihotri, Raj"
~person:"Cova, Bernard"
~subject:"Marketing management"
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Unternehmensnetzwerk
Marketing management
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
11
Supplier relationship management
11
Social Web
8
Social web
8
Marketingmanagement
6
Salespeople
6
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Verkauf
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Beziehungsmarketing
5
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Project management
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Online-Marketing
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Organisationsstruktur
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Agnihotri, Raj
Cova, Bernard
Henneberg, Stephan
12
Kleinaltenkamp, Michael
11
Naudé, Peter
9
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Johnston, Wesley J.
6
Snehota, Ivan
6
Andersen, Poul Houman
5
Ford, David
5
Grewal, Rajdeep
5
Rod, Michel
5
Terho, Harri
5
Cartwright, Severina
4
Ellis, Nick
4
Håkansson, Håkan
4
Keränen, Joona
4
La Rocca, Antonella
4
Lilien, Gary L.
4
Lowe, Sid
4
Matthyssens, Paul
4
Mouzas, Stefanos
4
Pepels, Werner
4
Turnbull, Peter W.
4
Ulaga, Wolfgang
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Valla, Jean-Paul
4
Backhaus, Klaus
3
Blankson, Charles
3
Bruhs, Sarah Maria
3
Cantù, Chiara
3
Claßen, Matthias
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Corsaro, Daniela
3
Eggert, Andreas
3
Ehret, Michael
3
Fließ, Sabine
3
Garry, Tony
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Guo, Chiquan
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of the Academy of Marketing Science
1
The Oxford handbook of project management
1
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ECONIS (ZBW)
9
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1
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
2
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
3
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
4
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
5
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
6
Shaping projects, building networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
,
(pp. 391-409)
.
2011
Persistent link: https://www.econbiz.de/10008840246
Saved in:
7
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
8
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
9
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
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