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subject:"Verkaufsförderung"
~isPartOf:"European journal of marketing : EJM"
~subject:"Deutschland"
~subject:"Social discount rate"
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Verkaufsförderung
Deutschland
Social discount rate
Rabatt
4
Rebate
4
Consumer behaviour
2
Konsumentenverhalten
2
Promotion
2
Sales promotion
2
Advertising effects
1
Bekleidung
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Beziehungsmarketing
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Business cycle
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Clothing
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Consumer behavior
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Consumer motivation
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Coupon
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Discount stores
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Discounter
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Discounters
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Discounting
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Discounts
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Diskontierung
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Economic conditions
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Einzelhandel
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Experiment
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Hard & soft discount stores
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Kaufmotiv
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Konjunktur
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Kundenbindungsprogramm
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Lloyalty
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Low-cost strategy
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Niedrigpreisstrategie
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Prospect Theory
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Prospect theory
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Purchasing
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Reactance
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Relationship marketing
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Huang, Wen Hsien
1
Wierich, Ralf
1
Yang, Chun-ming
1
Zielke, Stephan
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European journal of marketing : EJM
Journal of retailing
8
Journal of retailing and consumer services
8
Journal of business research : JBR
5
Psychology & marketing
5
Betriebs-Berater : BB
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of production economics
3
Journal of behavioral decision making
3
Journal of revenue and pricing management
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
European journal of operational research : EJOR
2
Handbuch Direktverträge : nachhaltige Vertragsstrategien im Gesundheitswesen
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Marketing letters : a journal of research in marketing
2
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
2
SpringerLink / Bücher
2
The journal of product & brand management
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Wettbewerb in Recht und Praxis : wrp
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Wirtschaft und Wettbewerb
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Working paper / National Bureau of Economic Research, Inc.
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Advances in economics and econometrics ; Vol. 1
1
American business review
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Arbeitsbericht / Universität Lüneburg, Fachbereich Wirtschafts- und Sozialwissenschaften
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere der Forschungsstelle für Genossenschaftswesen an der Universität Hohenheim
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Arzneimittel-Supply-Chain : Marktsituation, aktuelle Herausforderungen und innovative Konzepte
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Asia Pacific journal of marketing and logistics
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Auswirkungen des GKV-WSG auf Versorgungsstruktur und Wettbewerbsordnung
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Berichte aus der Betriebswirtschaft
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Bilanzrecht und Kapitalmarkt : Festschrift zum 65. Geburtstag von Professor Dr. Dr. h.c. Dr. h.c. Adolf Moxter
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CARESS working paper
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CCP Working Paper
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Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien
;
Yang, Chun-ming
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
Saved in:
2
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
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