Buy four get 30% off : how consumers respond to missing a quantity discount
Wen-Hsien Huang; Chun-Ming Yang
| Year of publication: |
2015
|
|---|---|
| Authors: | Huang, Wen Hsien ; Yang, Chun-ming |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 7/8, p. 1326-1342
|
| Subject: | Consumer behavior | Promotion | Purchasing | Clothing | Discounts | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Kaufentscheidung | Purchase decision | Rabatt | Rebate | Marketingmanagement | Marketing management | Niedrigpreisstrategie | Low-cost strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011338666