Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality
| Year of publication: |
2008
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|---|---|
| Authors: | Cheng, Julian Ming-Sung ; Wang, Edward Shih-Tse ; Lin, Julia Ying-Chao ; Chen, Lily S.L. ; Huang, Wen Hsien |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 15.2008, 5, p. 420
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