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subject:"Verkaufsförderung"
~person:"Aigner, Andreas"
~person:"Gauri, Dinesh Kumar"
~subject:"Deutschland"
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Verkaufsförderung
Deutschland
Rabatt
3
Rebate
3
Sales promotion
3
Consumer behaviour
2
Konsumentenverhalten
2
Low-cost strategy
2
Niedrigpreisstrategie
2
Preismanagement
2
Pricing strategy
2
Consumer Behaviour
1
Consumer Empowerment
1
Discount
1
Discounter
1
Discounters
1
Information Processing
1
Loss leader
1
Preisdifferenzierung
1
Price Promotion
1
Price discrimination
1
Promotional discounts
1
Store flyers
1
Store performance
1
Takeover
1
USA
1
United States
1
acquisition value
1
low discount
1
price promotion
1
transaction value
1
Übernahme
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Aigner, Andreas
Gauri, Dinesh Kumar
Zettelmeyer, Florian
4
Birg, Laura
3
Busse, Meghan R.
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Aspara, Jaakko
2
Bauer, Cosima
2
Bhatt, Siddharth Harshkant
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Choi, Sungchul
2
Dietrich, Martin
2
Felder, Stefan
2
Fritz, Wolfgang
2
Gedenk, Karen
2
Graf, Julia
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Khouja, Moutaz
2
Knaf, Michael
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Li, Zonghuo
2
Martín Herrán, Guiomar
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Müller, Steffen
2
Natter, Martin
2
Ratchford, Brian Thomas
2
Sigué, Simon Pierre
2
Silva-Risso, Jorge M.
2
Simester, Duncan
2
Skiera, Bernd
2
Stanyer, Mike
2
Swain, Scott D.
2
Tscheulin, Dieter K.
2
Werblow, Andreas
2
Yoon, Sukki
2
Zerres, Christopher
2
Ailawadi, Kusum L.
1
Akbari, Karl
1
Akbari, Karl Behruz Homayun
1
Alavi, Sascha
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
3
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Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
2
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
3
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
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