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subject:"Verkaufsförderung"
~person:"Aigner, Andreas"
~person:"Natter, Martin"
~subject:"Deutschland"
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Verkaufsförderung
Deutschland
Low-cost strategy
3
Niedrigpreisstrategie
3
Preismanagement
3
Pricing strategy
3
Rabatt
3
Rebate
3
Sales promotion
3
Consumer behaviour
2
Konsumentenverhalten
2
Consumer Behaviour
1
Consumer Empowerment
1
Discount
1
Discounting
1
Diskontierung
1
Dynamic targeting
1
Einzelhandel
1
Einzelhandelspreis
1
Experiment
1
Free samples
1
Information Processing
1
Interpurchase times
1
Online retailing
1
Online-Handel
1
Pay-what-you-want
1
Personalized price promotions
1
Preisdifferenzierung
1
Price Promotion
1
Price discounts
1
Price discrimination
1
Retail price
1
Retail trade
1
Sampling
1
Share-of-transactions
1
Stichprobenerhebung
1
Target group
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Targeting metrics
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Zielgruppe
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Aigner, Andreas
Natter, Martin
Zettelmeyer, Florian
4
Birg, Laura
3
Busse, Meghan R.
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Aspara, Jaakko
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Bauer, Cosima
2
Bhatt, Siddharth Harshkant
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Carlson, Jeffrey R.
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Cheng, Andong
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Choi, Sungchul
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Dietrich, Martin
2
Felder, Stefan
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Fritz, Wolfgang
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Gauri, Dinesh Kumar
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Gedenk, Karen
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Graf, Julia
2
Khouja, Moutaz
2
Knaf, Michael
2
Li, Zonghuo
2
Martín Herrán, Guiomar
2
Müller, Steffen
2
Ratchford, Brian Thomas
2
Sigué, Simon Pierre
2
Silva-Risso, Jorge M.
2
Simester, Duncan
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Skiera, Bernd
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Stanyer, Mike
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Swain, Scott D.
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Tscheulin, Dieter K.
2
Werblow, Andreas
2
Yoon, Sukki
2
Zerres, Christopher
2
Ailawadi, Kusum L.
1
Akbari, Karl
1
Akbari, Karl Behruz Homayun
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Alavi, Sascha
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing : ZFP ; journal of research and management
1
OR spectrum : quantitative approaches in management
1
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ECONIS (ZBW)
3
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
3
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
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