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subject:"Verkaufsförderung"
~person:"Aspara, Jaakko"
~person:"Tscheulin, Dieter K."
~subject:"Deutschland"
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Verkaufsförderung
Deutschland
Consumer behaviour
4
Konsumentenverhalten
4
Rabatt
4
Rebate
4
Beziehungsmarketing
3
Relationship marketing
3
Germany
2
Handelsmarketing
2
Low-cost strategy
2
Niedrigpreisstrategie
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Preisdifferenzierung
2
Preismanagement
2
Price discrimination
2
Pricing strategy
2
Retail marketing
2
Sales promotion
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Consumer
1
Einzelhandel
1
Einzelhandelspreis
1
Handel
1
Industrial buyer
1
Lieferantenmanagement
1
Peripheral cues
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Price discount
1
Price promotion
1
Retail buyers
1
Retail price
1
Retail trade
1
Supplier relationship management
1
customer retention
1
marketplace metacognition
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nonlinear effects
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price promotions
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relational price discounts
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German
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Aspara, Jaakko
Tscheulin, Dieter K.
Zettelmeyer, Florian
4
Birg, Laura
3
Busse, Meghan R.
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Bauer, Cosima
2
Bhatt, Siddharth Harshkant
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Choi, Sungchul
2
Dietrich, Martin
2
Felder, Stefan
2
Fritz, Wolfgang
2
Gauri, Dinesh Kumar
2
Gedenk, Karen
2
Graf, Julia
2
Khouja, Moutaz
2
Knaf, Michael
2
Li, Zonghuo
2
Martín Herrán, Guiomar
2
Müller, Steffen
2
Natter, Martin
2
Ratchford, Brian Thomas
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Sigué, Simon Pierre
2
Silva-Risso, Jorge M.
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Simester, Duncan
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Skiera, Bernd
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Stanyer, Mike
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Werblow, Andreas
2
Yoon, Sukki
2
Zerres, Christopher
2
Aigner, Andreas
1
Ailawadi, Kusum L.
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Akbari, Karl
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Handelsforschung
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
3
Effiziente Gestaltung von Verbraucherrabattsystemen im Handel : eine vergleichende Analyse
Dietrich, Martin
;
Tscheulin, Dieter K.
- In:
Handelsforschung
17
(
2003
),
pp. 127-145
Persistent link: https://www.econbiz.de/10001728868
Saved in:
4
Effiziente Gestaltung von Vebraucherrabattsystemen im Handel : eine vergleichende Analyse
Dietrich, Martin
;
Tscheulin, Dieter K.
-
2002
Persistent link: https://www.econbiz.de/10001743527
Saved in:
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