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subject:"Verkaufsförderung"
~person:"Aspara, Jaakko"
~subject:"Deutschland"
~subject:"Social discount rate"
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Verkaufsförderung
Deutschland
Social discount rate
Consumer behaviour
2
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Low-cost strategy
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Niedrigpreisstrategie
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Pricing strategy
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Rabatt
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Beziehungsmarketing
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Consumer
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Einzelhandel
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Einzelhandelspreis
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Industrial buyer
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Lieferantenmanagement
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Peripheral cues
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Price discount
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Price promotion
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Relationship marketing
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Retail buyers
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Retail price
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Retail trade
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Supplier relationship management
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customer retention
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marketplace metacognition
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nonlinear effects
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price promotions
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relational price discounts
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Aspara, Jaakko
Zettelmeyer, Florian
4
Birg, Laura
3
Busse, Meghan R.
3
Elhauge, Einer
3
Kukar-Kinney, Monika
3
Moench, Emanuel
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Nevo, Aviv
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Pelizzon, Loriana
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Schneider, Michael
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Wolfram, Catherine D.
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de Roure, Calebe
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Adamou, Alexander
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Bauer, Cosima
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Berman, Yonatan
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Dietrich, Martin
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Felder, Stefan
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Fleurbaey, Marc
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Fritz, Wolfgang
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Gauri, Dinesh Kumar
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Gedenk, Karen
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Khouja, Moutaz
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Martín Herrán, Guiomar
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Journal of marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
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