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subject:"Verkaufsförderung"
~person:"Gedenk, Karen"
~person:"Skiera, Bernd"
~subject:"Deutschland"
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Verkaufsförderung
Deutschland
Rabatt
5
Rebate
5
Consumer behaviour
4
Konsumentenverhalten
4
Sales promotion
4
Preismanagement
2
Pricing strategy
2
Theorie
2
Theory
2
Absatz
1
Advertising effects
1
Brand
1
Conditional rebates
1
Consumer utility model
1
Deal-of-the-day
1
Decision under uncertainty
1
Discount level
1
Discounters
1
Discounting
1
Diskontierung
1
Entscheidung unter Unsicherheit
1
Erwartungsnutzen
1
Estimation
1
Expected utility
1
Food retailing
1
Germany
1
Groupon
1
Internet marketing
1
Kundenbindungsprogramm
1
Lebensmitteleinzelhandel
1
Loyalty program
1
Markenartikel
1
Online-Marketing
1
Preisdifferenzierung
1
Price cuts
1
Price discrimination
1
Price promotions
1
Promotional effectiveness
1
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Gedenk, Karen
Skiera, Bernd
Zettelmeyer, Florian
4
Birg, Laura
3
Busse, Meghan R.
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Aspara, Jaakko
2
Bauer, Cosima
2
Bhatt, Siddharth Harshkant
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Choi, Sungchul
2
Dietrich, Martin
2
Felder, Stefan
2
Fritz, Wolfgang
2
Gauri, Dinesh Kumar
2
Graf, Julia
2
Khouja, Moutaz
2
Knaf, Michael
2
Li, Zonghuo
2
Martín Herrán, Guiomar
2
Müller, Steffen
2
Natter, Martin
2
Ratchford, Brian Thomas
2
Sigué, Simon Pierre
2
Silva-Risso, Jorge M.
2
Simester, Duncan
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Stanyer, Mike
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Swain, Scott D.
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Tscheulin, Dieter K.
2
Werblow, Andreas
2
Yoon, Sukki
2
Zerres, Christopher
2
Aigner, Andreas
1
Ailawadi, Kusum L.
1
Akbari, Karl
1
Akbari, Karl Behruz Homayun
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Alavi, Sascha
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Interfaces : the INFORMS journal on the practice of operations research
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
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ECONIS (ZBW)
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Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
2
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
3
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
4
Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen
;
Mahler, Uta Sabine
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 15-32)
.
2005
Persistent link: https://www.econbiz.de/10003289137
Saved in:
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