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subject:"Verkaufsförderung"
~person:"Li, Zonghuo"
~person:"Natter, Martin"
~subject:"Deutschland"
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Verkaufsförderung
Deutschland
Rabatt
4
Rebate
4
Sales promotion
4
Einzelhandel
3
Preismanagement
3
Pricing strategy
3
Retail trade
3
Beziehungsmarketing
2
Coupon promotion
2
Distribution channel
2
Einzelhandelspreis
2
Kundenbindungsprogramm
2
Low-cost strategy
2
Loyalty program
2
Multichannel strategy
2
Multikanalvertrieb
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Niedrigpreisstrategie
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Online retailing
2
Online-Handel
2
Relationship marketing
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Retail price
2
Vertriebsweg
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Channel integration
1
Channel switching
1
Consumer behaviour
1
Discounting
1
Diskontierung
1
Distribution model
1
Dynamic targeting
1
Experiment
1
Free samples
1
Interpurchase times
1
Konsumentenverhalten
1
Omnichannel operation
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Omnichannel retailing
1
Pay-what-you-want
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Personalized price promotions
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Preisdifferenzierung
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Price discounts
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Li, Zonghuo
Natter, Martin
Zettelmeyer, Florian
4
Birg, Laura
3
Busse, Meghan R.
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Aspara, Jaakko
2
Bauer, Cosima
2
Bhatt, Siddharth Harshkant
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Choi, Sungchul
2
Dietrich, Martin
2
Felder, Stefan
2
Fritz, Wolfgang
2
Gauri, Dinesh Kumar
2
Gedenk, Karen
2
Graf, Julia
2
Khouja, Moutaz
2
Knaf, Michael
2
Martín Herrán, Guiomar
2
Müller, Steffen
2
Ratchford, Brian Thomas
2
Sigué, Simon Pierre
2
Silva-Risso, Jorge M.
2
Simester, Duncan
2
Skiera, Bernd
2
Stanyer, Mike
2
Swain, Scott D.
2
Tscheulin, Dieter K.
2
Werblow, Andreas
2
Yoon, Sukki
2
Zerres, Christopher
2
Aigner, Andreas
1
Ailawadi, Kusum L.
1
Akbari, Karl
1
Akbari, Karl Behruz Homayun
1
Alavi, Sascha
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International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
OR spectrum : quantitative approaches in management
1
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ECONIS (ZBW)
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
3
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
4
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
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