//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Verkaufsförderung"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Audio branding"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Verkaufsförderung
Werbewirkung
Advertising music
116
Werbemusik
116
Brand management
48
Markenführung
48
Consumer behaviour
35
Konsumentenverhalten
35
Advertising effects
32
Akustische Markenführung
18
Brand image
18
Markenimage
18
Musik
18
Music
17
Music industry
14
Musikwirtschaft
14
Advertising
13
Werbung
13
Deutschland
12
Germany
12
Brand
8
Markenartikel
8
Einzelhandel
7
Emotion
7
Europa
6
Europe
6
Hörfunkwerbung
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
United States
5
Aromastoff
4
Empirical method
4
more ...
less ...
Online availability
All
Undetermined
13
Free
2
Type of publication
All
Article
28
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Hochschulschrift
6
Aufsatz im Buch
4
Book section
4
Thesis
4
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
27
German
10
Author
All
Craton, Lincoln G.
3
Roth, Simone
3
Anand, Sandip
2
Fraser, Cynthia
2
Kastner, Sonja
2
Lantos, Geoffrey P.
2
Raja, Md Washim
2
Steiner, Paul
2
Abolhasani, Morteza
1
Allan, David
1
Anglada-Tort, Manuel
1
Apaolaza-Ibáñez, Vanessa
1
Areni, Charles Scott
1
Bonnin, Gaël
1
Bradford, J. Andrew
1
Bronner, Kai
1
Choi, Beomjoon
1
Daschmann, Gregor
1
Esch, Franz-Rudolf
1
Ferreira, Diogo Conque Seco
1
Goudey, Alain
1
Götz, Stephanie
1
Hang, Haiming
1
Hartmann, Patrick
1
Haws, Kelly L.
1
Herrmann, Andreas
1
Hong, You Jeong
1
Hou, Jianrong
1
Knoeferle, Klemens M.
1
Knoferle, Klemens M.
1
Knöferle, Klemens Michael
1
Kumar, Ibha
1
Käppler, Florian
1
Labrecque, Lauren I.
1
Landwehr, Jan Rüdiger
1
Lantos, Geofftrey P.
1
Larrea, Olatz
1
Lee, Kyogu
1
Lepa, Steffen
1
Leventhal, Richard C.
1
more ...
less ...
Published in...
All
Psychology & marketing
4
SpringerLink / Bücher
3
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Cutting edge international research
1
European journal of marketing
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler-Edition Wissenschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
1
International journal of advertising : the review of marketing communications
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of management analytics
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marken- und Produktmanagement
1
Praxisforum Medienmanagement
1
Research
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Springer eBook Collection / Business and Economics
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
Relevance
Date (newest first)
Date (oldest first)
1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
5
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
6
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
Saved in:
7
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
8
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
9
Akustisches Markendesign : nutzerspezifische Wirkung akustischer Marken-Websites
Steiner, Paul
-
2015
Persistent link: https://www.econbiz.de/10010519672
Saved in:
10
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->