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subject:"Vermögen"
~person:"Heine, Klaus"
~subject:"Consumer behaviour"
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Vermögen
Consumer behaviour
Luxury goods
12
Luxusgüter
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6
Brand
5
Brand image
5
Brand management
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Heine, Klaus
Phau, Ian
31
Ko, Eunju
25
Wiedmann, Klaus-Peter
20
Jain, Sheetal
18
Seo, Yuri
17
Kapferer, Jean-Noël
15
Hennigs, Nadine
14
Valette-Florence, Pierre
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Septianto, Felix
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Shukla, Paurav
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Christodoulides, George
12
Hyun, Sunghyup Sean
12
Shimul, Anwar Sadat
10
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9
Atwal, Glyn
9
Peng, Norman
9
Thaichon, Park
9
Cervellon, Marie-Cécile
8
Espinoza Petersen, Francine
8
Guido, Gianluigi
8
Jain, Varsha
8
Park, Jungkun
8
Shahid, Shadma
8
Sung, Billy
8
Chen, Annie Huiling
7
Han, Heesup
7
Klarmann, Christiane
7
Klaus, Philipp
7
Michaelidou, Nina
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Wang, Ying
7
Ahn, Jiseon
6
Aiello, Gaetano
6
Ciornea, Raluca
6
Das, Manish
6
Eastman, Jacqueline Kilsheimer
6
Godey, Bruno
6
Hudders, Liselot
6
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The journal of brand management : an international journal
2
Australasian marketing journal
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Strategic change
1
The wine value chain in China : consumers, marketing and the wider world
1
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ECONIS (ZBW)
6
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1
Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
Saved in:
2
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
3
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
4
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
5
Gift culture in China : consequences for the fine wine sector
Seidemann, Vera
;
Atwal, Glyn
;
Heine, Klaus
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 47-61)
.
2017
Persistent link: https://www.econbiz.de/10011616060
Saved in:
6
Das Marketing von Luxusprodukten
Trommsdorff, Volker
;
Heine, Klaus
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
37
(
2008
)
12
,
pp. 1669-1674
Persistent link: https://www.econbiz.de/10003791105
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