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subject:"Vertrauen"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Deependra Singh"
~subject:"Einzelhandel"
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Vertrauen
Einzelhandel
Beziehungsmarketing
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Brand image
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Brand management
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Confidence
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Consumer behaviour
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Emotion
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Factor analysis
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Faktorenanalyse
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India
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Indien
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Konsumentenverhalten
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Markenführung
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Markenimage
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Relationship marketing
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Structural equation model
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Strukturgleichungsmodell
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brand love
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brand trust
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confirmatory factor analysis
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consumer
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customer-brand relationship
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customer-purchase behaviour
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exploratory factor analysis
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hypermarket
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mediating effect
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mediator analysis
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purchase intention
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scale development
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Deependra Singh
Das, Gopal
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Khare, Arpita
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Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
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