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subject:"Vertrauen"
~person:"Loureiro, Sandra Maria Correia"
~person:"Roy, Sanjit"
~subject:"Online-Marketing"
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Search: subject_exact:"Beziehungsmarketing"
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Vertrauen
Online-Marketing
Beziehungsmarketing
45
Relationship marketing
45
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
28
Markenführung
28
Brand image
21
Markenimage
21
Customer satisfaction
16
Kundenzufriedenheit
16
Social Web
14
Social web
14
Brand
12
Markenartikel
12
Dienstleistungsqualität
10
Internet marketing
10
Service quality
10
Customer integration
9
Kundenintegration
9
Customer engagement
8
Viral marketing
8
Virales Marketing
8
Confidence
6
Einzelhandel
4
Retail trade
4
Word-of-mouth
4
social media
4
Airline
3
Brand loyalty
3
E-commerce
3
Electronic Commerce
3
Emotion
3
Fluggesellschaft
3
Markentreue
3
Partial least squares
3
Partielle kleinste Quadrate
3
Relationship quality
3
Satisfaction
3
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1
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English
15
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Loureiro, Sandra Maria Correia
Roy, Sanjit
Svensson, Göran
16
Usman, Osly
12
Harrigan, Paul
11
Hollebeek, Linda D.
9
Rather, Raouf Ahmad
9
Akrout, Houcine
8
Bilgihan, Anil
8
Conduit, Jodie
7
Han, Heesup
7
Karjaluoto, Heikki
7
Mysen, Tore
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Thaichon, Park
7
Abosag, Ibrahim
6
Ahuja, Vandana
6
Carlson, Jamie
6
Khan, Imran
6
Kumar, Vikas
6
Paulssen, Marcel
6
Rita, Paulo
6
Theobald, Elke
6
Ahn, Jiseon
5
Alavi, Shirin
5
Balaji, M. S.
5
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Brodie, Roderick J.
5
Chung, Namho
5
Fatima, Johra Kayeser
5
Filieri, Raffaele
5
Grewal, Dhruv
5
Klaus, Philipp
5
Luoma-aho, Vilma
5
Mostert, Pierre
5
Mpinganjira, Mercy
5
Park, Jungkun
5
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Journal of promotion management : innovations in planning and applied research
3
Journal of business research : JBR
2
Journal of strategic marketing
2
E-business : state of the art of ICT based challenges and solutions
1
International journal of hospitality management
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
The journal of services marketing
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
15
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1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
4
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
9
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
10
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
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