//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Vertrauen"
~subject:"Online-Marketing"
~type_genre:"Case study"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Vertrauen
Online-Marketing
Beziehungsmarketing
545
Relationship marketing
545
Deutschland
192
Germany
192
Theorie
79
Theory
79
Marketingmanagement
56
Marketing management
53
Marketing
51
Kundenmanagement
49
Lieferantenmanagement
43
Supplier relationship management
43
Social Web
36
Social web
36
Kundenorientierung
35
Unternehmen
33
Consumer behaviour
32
Konsumentenverhalten
32
Customer satisfaction
30
Innovationsmanagement
30
Kundenzufriedenheit
30
Welt
30
World
30
Innovation management
29
Qualitätsmanagement
29
USA
29
United States
29
Quality management
28
Dienstleistungsqualität
26
Service quality
26
Beziehungsmanagement
25
E-commerce
25
Electronic Commerce
25
Strategisches Management
24
Prozessmanagement
23
Brand management
22
Business process management
22
Markenführung
22
Market research
21
Marktforschung
21
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
10
Book / Working Paper
9
Type of publication (narrower categories)
All
Case study
Konferenzschrift
Article in journal
2,077
Aufsatz in Zeitschrift
2,077
Aufsatz im Buch
169
Book section
169
Hochschulschrift
66
Thesis
48
Graue Literatur
42
Non-commercial literature
42
Collection of articles of several authors
35
Sammelwerk
35
Ratgeber
34
Aufsatzsammlung
32
Guidebook
31
Working Paper
30
Arbeitspapier
27
Conference paper
24
Konferenzbeitrag
24
Fallstudie
14
Collection of articles written by one author
5
Sammlung
5
Lehrbuch
4
Bibliografie enthalten
3
Bibliography included
3
Festschrift
3
Handbook
3
Handbuch
3
Reprint
3
Textbook
3
Systematic review
2
Übersichtsarbeit
2
Accompanied by computer file
1
Country report
1
Elektronischer Datenträger als Beilage
1
Länderbericht
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Research Report
1
more ...
less ...
Language
All
English
15
German
4
Author
All
Downing, Steve
2
Money, Arthur H.
2
Money, Kevin
2
Ahlers, Michael
1
Ahujy, Vandana
1
Baumgartner, Ekkehart
1
Bernoff, Josh
1
Blanchard, Simon
1
Caspari, Markus
1
Castañeda, José Alberto
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Gal, David
1
Hewett, Kelly
1
Hillenbrand, Carola
1
Ivens, Björn Sven
1
Jayachandran, Satish
1
Kammerlander, Nadine
1
Kasberg, Hanna Laura
1
Kim, Molan
1
Li, Charlene
1
Lukas, Bryan A.
1
MacMillan, Keith
1
Mallapragada, Girish
1
Mertens, Artur
1
Morsbach, Philipp
1
Neises, Laura
1
Quaddus, Mohammed
1
Rauschnabel, Philipp A.
1
Schmitz, Christian
1
Thompson, Scott A.
1
Wang, Xuan Lorna
1
Xu, Jun
1
more ...
less ...
Institution
All
American Marketing Association
4
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Published in...
All
Social Branding : Strategien - Praxisbeispiele - Perspektiven
3
Handbook of research on effective marketing in contemporary globalism
1
Intelligent information systems
1
International journal of contemporary hospitality management
1
Internet economics
1
Journal of business and psychology
1
Journal of marketing theory and practice
1
Redline / Wirtschaft
1
Strong brands, strong relationships
1
The Routledge companion to nonprofit marketing
1
The evolution of nonprofit marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
3
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
4
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
5
Big ideas and new methods in marketing : AMA Summer Academic Conference 2018 : AMA educators proceedings volume 29 : Boston, Massachusetts, USA, 10 - 12 August 2018
Gal, David
(
ed.
);
Hewett, Kelly
(
ed.
); …
-
AMA Summer Academic Conference <2018, Boston, Mass.>
-
2018
Persistent link: https://www.econbiz.de/10012001462
Saved in:
6
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
7
Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
Saved in:
8
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
9
Social CRM in the airline industry : engaging the digital natives
Neises, Laura
-
2013
Persistent link: https://www.econbiz.de/10010255713
Saved in:
10
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->