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subject:"Vertrieb"
~person:"Kowalkowski, Christian"
~type_genre:"Aufsatz in Zeitschrift"
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Vertrieb
B-to-B-Marketing
1
Beziehungsmarketing
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Business-to-business marketing
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Coordination
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KAM program
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Key account management
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Key accounts
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Key-Account-Management
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Koordination
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Multinational companies
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Multinationales Unternehmen
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Physical distribution
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Project selling
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Purchasing coordination
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Sales coordination
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Kowalkowski, Christian
Amin, Mohammad Sakif
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Fay, Scott
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Hughes, Douglas E.
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Nordigården, Daniel
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Rehme, Jakob
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Richards, Keith A.
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The journal of business & industrial marketing
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Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
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