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subject:"Vertriebsweg"
~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Vertriebsweg
Online retailing
16
Online-Handel
16
Consumer behaviour
13
Konsumentenverhalten
13
Distribution channel
6
E-commerce
6
Electronic Commerce
6
Internet marketing
6
Online-Marketing
6
Einzelhandel
5
Retail trade
5
Beziehungsmarketing
4
Relationship marketing
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Advertising effects
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Brand
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Brand image
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Brand management
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Markenartikel
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Markenführung
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Anderl, Eva
1
Becker, Ingo Frank
1
Emrich, Oliver
1
Goić, Marcel
1
Homburg, Christian
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
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Kushwaha, Tarun
1
Lauer, Karin
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Maier, Erik
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Schumann, Jan Hendrik
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Shankar, Venkatesh
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Verhoef, Peter C.
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Vomberg, Arnd
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
37
European journal of operational research : EJOR
14
Journal of business research : JBR
14
Journal of retailing
12
Transportation research / E : an international journal
12
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Electronic commerce research
8
International journal of production economics
8
International journal of retail and distribution management
8
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
Information systems research : ISR
6
International journal of retail & distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
The international review of retail, distribution and consumer research
6
International journal of production research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Business horizons
3
Economic research
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems and e-business management : ISeB
3
International journal of consumer studies
3
Journal of the Operational Research Society
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
SpringerLink / Bücher
3
IMA journal of management mathematics
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of industrial organization
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of operations management
2
Journal of revenue and pricing management
2
MIS quarterly
2
Manufacturing & service operations management : M & SOM
2
Marketing intelligence & planning
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ECONIS (ZBW)
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1
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
2
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
3
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
4
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
5
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
6
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
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