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subject:"Vertriebsweg"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Search: subject_exact:"Internet-Handel"
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Vertriebsweg
Online retailing
20
Online-Handel
20
Consumer behaviour
14
Konsumentenverhalten
14
Distribution channel
7
E-commerce
7
Einzelhandel
7
Electronic Commerce
7
Internet marketing
7
Online-Marketing
7
Retail trade
7
Beziehungsmarketing
5
Relationship marketing
5
Advertising effects
3
Brand
3
Brand image
3
Brand management
3
Internet
3
Markenartikel
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Markenführung
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Markenimage
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Multichannel
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Preismanagement
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Pricing strategy
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Viral marketing
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Virales Marketing
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Website
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Werbewirkung
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Amazon
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Online advertising
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Accessibility-diagnosticity model
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Verhoef, Peter C.
2
Anderl, Eva
1
Becker, Ingo Frank
1
Emrich, Oliver
1
Goić, Marcel
1
Homburg, Christian
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
1
Konuş, Umut
1
Kushwaha, Tarun
1
Lauer, Karin
1
Maier, Erik
1
Neslin, Scott A.
1
Schumann, Jan Hendrik
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Shankar, Venkatesh
1
Vomberg, Arnd
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Wangenheim, Florian von
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Wieringa, Jaap E.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
49
Journal of retailing
20
European journal of operational research : EJOR
16
Journal of business research : JBR
16
The international review of retail, distribution and consumer research
12
Transportation research / E : an international journal
12
International journal of retail & distribution management
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Electronic commerce research
9
Information systems research : ISR
9
International journal of production economics
9
International journal of retail and distribution management
9
International journal of electronic marketing and retailing : IJEMR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
International journal of production research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of marketing channels : ... distribution systems, strategy, and management
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
International journal of consumer studies
4
Journal of marketing research : JMR
4
Journal of organizational computing and electronic commerce
4
Business horizons
3
Cogent business & management
3
Decision sciences : DS
3
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
3
Economic research
3
Electronic commerce research and applications
3
Electronic retailing
3
IEEE transactions on engineering management : EM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
3
International journal of hospitality management
3
Journal of operations management
3
Journal of the Academy of Marketing Science
3
Journal of the Operational Research Society
3
NBER working paper series
3
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ECONIS (ZBW)
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1
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
2
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
3
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
4
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
5
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
6
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
7
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
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